Creative Brief

Description/About

Fast. Fresh. Forward. These words perfectly describe what Whoosh! was created for. Bringing you the latest in eyewear designs, Whoosh! eyewear will satisfy trendsetters who value style, quality, and professional advice on the go. With a wide range of designs in 3 distinctive styles, 4 fixed affordable prices and a great team of professional opticians, a style revolution is coming your way faster than you can say “Whoosh!”.

Company’s Aim

What we offer

Unique Styles

We offer a wide range of fashionable frames all the way from Korea, broken into 4 distinct styles – TRENDY, URBAN, VINTAGE and COUTURE– for your styling pleasure!

Openness

Like our retail space with its friendly open displays, our 4 fixed affordable prices come with no hidden fees or fine-print charges. *Phew..*

Simplicity

Being stylish can be as simple as 1-2-3. CHOOSE your favourite frames, CHECK your eyes, and COLLECT your eyewear in as little as 30 minutes. Ta-da!

Location

Unit 1, 3, 5 & 7, Jalan PJU 1/37,

Dataran Prima, 47301 Petaling Jaya, Selangor.

KUALA LUMPUR

SELANGOR

NEGERI SEMBILAN

PULAU PINANG

KEDAH

JOHOR

KELANTAN

SABAH

SARAWAK

Campaign Tagline

See Better, Together

Aim

To have your beloved best friend buy a pair of glasses with you (Buy 1 Free 1 Combo) using BOGOF promotion.

Campaign Tagline

See Better Together

Segmentation

Demographic

Age: 18 - 28
Gender: Female and Male
Location: Suburban and Urban areas
Income: RM3000 - RM8000

Psychographic

Primary: studying, study with friends, bookworm, computer uses
Secondary: short-sighted, workaholic

Target Market

Niche Market
Middle and Upper Class

Positioning - Marketing Mix 4Ps

Promotion

Advertising - social media (IG, FB)
Public Relation: get sponsorship for social media influencers
Sales promotion: BOGOF method
- There is where multiple purchases are encouraged, “Buy One and Get One Free”

Price

Penetration Pricing: to enter to a new market

Place

Sub Urban/ Urban Areas

Product

USP (Unique Selling Proposition): BOGOF Method

Advertising Mediums

The concept of our campaign is to get rid of the stigma that getting glasses is a bad thing when in fact it is to ensure you can see clearly and reduce their eyesight from getting worse. Wearing glasses is usually associated with being a nerd and unattractive but that must change because it is already 2021. This campaign lets people bring their loved ones along to get a free pair.

Billboard

This billboard will be put outside of 1 Utama, a popular mall with a Whoosh outlet, to promote the offer and lets people know about the promotion even before they enter or as they pass by they can plan a trip.

Facebook

A post on Facebook that will promote the offer and interest people who like to have good deals.

Instagram

The instagram posts have the quote "U See Better" that is inspired by eye exams so that people can associate taking the exam as a good experience.

Magazine

This ad has 2 glasses and also terms and conditions at the bottom for people to understand the promotion better.

Web Banner

These web banners are pretty straight forward and also let people click on it to go to their website to get more information.