Creative Brief
Description/About
The Nintendo Switch is a video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. The console itself is a tablet that can either be docked for use as a home console or used as a portable device, making it a hybrid console. Its wireless Joy-Con controllers, with standard buttons and directional analog sticks for user input, motion sensing, and tactile feedback, can attach to both sides of the console to support handheld-style play.
Company’s Aim
Bring a unique cheesy deliciousness in a corn snack form
Campaign Tagline
It's always cheezy.
Aim
-
To get rid of doubting the experience of eating Cheetos snacks and making people feel its worth it.
Segmentation
Demographic
-
Age: 18 - 35 years old
Gender: Male n Female
Income: RM5000 - RM10000
Location: Suburban, Urban
Psychographic
-
Lifestyle & Hobbies: Watching videos, movies or shows
Personality: Chill, relaxed, likes trying new things
Values: Comfort, quality, leasure
Target Market
-
Niche Market
-
Middle and Upper Class
Advertising Mediums
Cheetos is known to be fun and exciting, they are used in many internet 'memes' and have created many trends and comedic advertisements. This campaign shows how addictive Cheetos are and how mind controlling they can be!
Billboard
The hands shown is reaching in for the Cheetos in a desperate manner shows how addictive the snack is!
Instagram Post
This post had a hand reaching into the Cheetos bag which shows that sometimes you cannot fight the temptation when it comes to snacking on this addictive cheese snack.
Tik Tok Advertisement
The ad shows a cheese background and also a Cheetos bag that shows a terrified face that is trying to escape from grubby hands that just can't get enough of it since its just that GOOD!
Web Banner
The web banner has the cheeto bags running away from the fierce and persistant hands as they chase for more snacks. It will also be linked to the Cheetos website so they can explore new products and find out where to get them!
Youtube Ad
The youtube ad shows all the different flavours of cheetos and hands with 'cheetle' (flavoured dust) reaching into a Cheetos fest that proves how addictive Cheetos is and how you can eat them everyday!
