Creative Brief
Description/About
Company’s Aim
To provide a portable gaming console that provides comfort in 3 modes of usage. Nintendo Switch is designed to fit your life, transforming from home console to portable system in a snap.
Campaign Tagline
Switch to Switch
Aim
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To show people the features and what they are missing out on with the Nintendo Switch
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Primary Target Audience
Demographic
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Age: 40 - 50 years old
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Gender: Males ( dads )
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Income: RM4000 - RM10000
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Location: Suburban, Urban
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Psychographic
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Lifestyle & Hobbies: Collecting items.
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Personality: Is open minded to new things and loves nostalgia
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Values: Spends on gaming, appreciates digital content
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Secondary Target Audience
Demographic
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Age: 20-30 years old
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Gender: Male & Female
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Income: RM2500 - RM5000
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Location: Suburban, Urban
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Psychographic
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Lifestyle & Hobbies: Gaming, Watching Movies
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Personality: Ready to explore and loves to create and plays games
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Values: interesting concepts and needing to collect more stuff
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Target Market
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Niche Market
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Middle and Upper Class
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Advertising Mediums
The concept of our campaign is to showcase the new Nintendo Switch OLED which features a bigger screen and other superb features that can enhance an individual's gaming experience. It is to emphasise how versatile the console is and that it can switch modes in just a click.
Billboard
This billboard will be shown on billboards located on busy roads in order to give people a good view of how cool the console is.
Facebook Ad
A Facebook post that promotes the Switch's capability of it's removable controllers!
This design gives the Nintendo Switch a new angle and portrays great graphics and gaming experience.
Poster
This poster emphasises the necessity of having a Nintendo Switch in order to have the ultimate enjoyment along with a nostalgic feel.
Tik Tok Ad
