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Creative Brief
Description/About
Company’s Aim
To bring high quality coffee and tea beverages with the best sourced ingredients.
Campaign Tagline
The Purest
Aim
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Spread awareness to engage people into realising that the Coffee Bean and Tea Leaf is a better option when it comes to higher quality ingredients as well as ensuring that there are little to no additives or chemicals in their products.
Segmentation
Demographic
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Age: 20-50 years old
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Gender: Male and Female
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Income: RM3000 - RM10000
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Location: Suburban, Urban
Psychographic
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Lifestyle & Hobbies: Busy,
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Personality: Hardworking, Chill when there is coffee, laid back
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Values: Comfort, quality, leasure
Target Market
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Niche Market
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Middle and Upper Class

Advertising Mediums
The concept of our campaign is to showcase the amazing quality of ingredients used in The Coffee Bean's products and beverages. It helps give the viewer an angelic and heavenly feeling because of the purity of the ingredients which is what people want especially when it comes to those who dread additives, chemicals and preservatives. Grain and noise is applied to the designs to represent coffee beans and tea leafs.
Billboard


This billboard will be used to let people know that The Coffee Bean and Tea Leaf has the purest blend on the block, so they should get their fix of caffeine today and leads to their website which is easy to see and remember.
Elevator Door Wrap


This door wrap simulates entering heaven, which is how pure the coffee is at The Coffee Bean and Tea Leaf!


The instagram post shows an example of other products other than tea and coffee that they sell. The halo signifies its purity in its radiant glory.
Poster


This poster shows the classic expresso that everyone needs and is one of the purest forms of coffee, it is also places in a stylish cup that gives people a sense of a modern style.
Hanging In-store Banner


This hanging banner will be places in stores to showcase the teas that they have and that the quality of the ingredients are heavenly.
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