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Coffee Bean Logo_edited.jpg

Creative Brief

Description/About

The company is known for its Original Ice Blended coffee and tea drinks, hot coffee drinks, and hot and iced tea drinks. It is a composition of the highest quality blend, the right mix of powders, and an equally passionate barista that can cater to anyone’s every need. And not to forget the most important ingredient of all, lots and lots of love. It also sells a variety of whole bean coffees, whole leaf teas, flavoured powders, and baked goods. All Coffee Bean coffees, teas, and the powders used to make other beverages, are certified kosher. As of June 2020, Coffee Bean ended its storewide kosher-only certification for stores and bakery items in Southern California.

Company’s Aim

To bring high quality coffee and tea beverages with the best sourced ingredients.

Campaign Tagline

The Purest

Aim

Spread awareness to engage people into realising that the Coffee Bean and Tea Leaf is a better option when it comes to higher quality ingredients as well as ensuring that there are little to no additives or chemicals in their products.

Segmentation

Demographic

Age: 20-50 years old
Gender: Male and Female
Income: RM3000 - RM10000
Location: Suburban, Urban

Psychographic

Lifestyle & Hobbies: Busy,
Personality: Hardworking, Chill when there is coffee, laid back
Values: Comfort, quality, leasure

Target Market

Niche Market
Middle and Upper Class

Advertising Mediums

The concept of our campaign is to showcase the amazing quality of ingredients used in The Coffee Bean's products and beverages. It helps give the viewer an angelic and heavenly feeling because of the purity of the ingredients which is what people want especially when it comes to those who dread additives, chemicals and preservatives. Grain and noise is applied to the designs to represent coffee beans and tea leafs.

Billboard

This billboard will be used to let people know that The Coffee Bean and Tea Leaf has the purest blend on the block, so they should get their fix of caffeine today and leads to their website which is easy to see and remember.

Elevator Door Wrap

Elevator Wrap.png

Elevator Wrap.jpg

This door wrap simulates entering heaven, which is how pure the coffee is at The Coffee Bean and Tea Leaf!

Instagram

IG Post.png

IG Post.jpg

The instagram post shows an example of other products other than tea and coffee that they sell. The halo signifies its purity in its radiant glory.

Poster

This poster shows the classic expresso that everyone needs and is one of the purest forms of coffee, it is also places in a stylish cup that gives people a sense of a modern style.

Hanging In-store Banner

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Hanging Banner.jpg

This hanging banner will be places in stores to showcase the teas that they have and that the quality of the ingredients are heavenly.

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